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Hoffman Produce Farms Waterloo Iowa
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Hoffman Produce Farms Waterloo Iowa
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Leafy Greens


  • Lettuce
  • Kale
  • Other Leafy Greens

Our most popular lettuce. The light green leaves have a sweet, mild flavor with a thick crispy vein that creates a crunchy and juicy texture. 

Availability: Regular, May-October

Storage recommendations: Keep the head intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp and flavorful up to three weeks.

Green leaf has a flavor similar to, but very slightly stronger than summer crisp. The dark green leaves are flat and ruffed making them great for sandwiches.

Availability: Regular, May-October

Storage recommendations: Keep the head intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp and flavorful up to three weeks.

Red leaf is great for adding some color to your salad. The flavor is similar to green leaf, with a light, wavy leaf texture.

Availability: Regular, May-October

Storage recommendations: Keep the head intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp and flavorful up to three weeks.

Bibb is the sweetest and most mild lettuce we offer, with buttery smooth flavor and delicate, softly textured leaves.

Availability: Regular, May-October

Storage recommendations: Keep the head intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp and flavorful up to three weeks.

Classic romaine has long, broad, stiff green leaves that are packed with flavor and crunch.

Availability: Occasional, May-June

Storage recommendations: Keep the head intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp and flavorful up to three weeks.

Frisee has light, feathery leaves with a mild bitter flavor. It is commonly sauteed or used in soup.

Availability: Infrequent, May-June

Storage recommendations: Keep the head intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp and flavorful up to three weeks.

Dino or lactinato kale is milder and sweeter than other kales. It has a light cabbage flavor and distinctive dimpled leaves, giving it the appearance of 'dinosaur skin'.

Availability: Regular, June-October

Storage recommendations: Keep the leaves intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp for one to two weeks.

Green kale has deeply frilled, soft green leaves that have a mild, slightly bitter cabbage flavor.

Availability: Regular, June-October

Storage recommendations: Keep the leaves intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp for one to two weeks.

Red kale has frilly, rich red-veined leaves that have a mild, slightly bitter cabbage flavor.

Availability: Regular, June-October

Storage recommendations: Keep the leaves intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp for one to two weeks.

Collards are similar to kale, but with stronger cabbage flavor tones. The broad, green leaves are highly nutritious and popular for soups, stir fries, and casseroles.

Availability: Regular, June-October

Storage recommendations: Keep the leaves intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp for one to two weeks.

Our celery is grown in full lighting conditions, making it have full green coloration along with a richer, stronger celery flavor. Most grocery store celery is either blanched or is a self-blanching variety. Blanching is a method of blocking light from reaching the main celery head, which results in a pale color and mild flavor. If you like celery flavor, our celery it is still great for eating fresh, and the stronger flavor also makes it ideal for cooking.

Availability: Occasional, May-June

Storage recommendations: Keep the celery head intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp for one to two weeks.

Spinach has a mild earthy flavor with a delicate, soft texture that makes it great raw or cooked. Its deep green leaves are highly nutritious.

Availability: Regular, weather permitting, May-June

Storage recommendations: Keep the spinach leaves intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp for up to two weeks.

Swiss chard has a similar flavor to spinach, but with a crunchier texture. Both the leaves and the colorful stalks may be eaten raw or cooked.

Availability: Regular, May-June

Storage recommendations: Keep the leaves intact in a plastic bag or sealed container with a paper towel to absorb excess moisture. Store it in the coldest part of the refrigerator, but do not freeze. Can keep crisp for about one week.

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About us:

At Hoffman Produce Farms, quality is paramount. We grow all our produce and plants on our family operated farm in Waterloo Iowa, and work directly with our customers in the Cedar Valley to provide fresh, great tasting fruits and veggies. 

Questions? Read our FAQ, visit our Facebook page, or contact us:

Frequently Asked Questions

Follow us

  • hoffmanproducefarmswaterloo@gmail.com
  • 319-233-5479

  • Location: 
  • 1011 Martin Road
  • Waterloo, Iowa 50701
  • United States

© 2025 Hoffman Produce Farms

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